Zillow listing with powder lines on kitchen counter goes viral

In today’s market, sometimes you have to get extra creative in order to rise above the rest.

In an effort to help sell her home, a Michigan woman’s boyfriend posted the residence to the online real estate site Zillow. But one photo in particular really got potential buyers buzzing.

The man, identified as Jeff, put a plate on the kitchen counter that had a powdery substance cut up into lines, which had viewers speculating whether or not it was cocaine.

It worked, with the viral stunt racking up 29,000 views and more than 100 responses, before Zillow pulled down the listing for violating their “Good Neighbor Policy”

Have any strategies for selling stuff online?