Recalling Atlantic Records’ big gamble on Led Zeppelin

At the start of Led Zeppelin’s career, Atlantic Records had much confidence in the group and awarded them an advance for their first album. The check was worth $200,000.


Atlantic made a significant decision, and it paid off when Led Zeppelin released its self-titled album in 1969, becoming an instant hit. It swiftly rose to the top 10 on the US and UK album charts.

Have you ever taken a huge risk? How did it turn out?