MTV has officially turned off the lights on its music-only channels, closing a pivotal chapter that began with the inaugural airing of “Video Killed the Radio Star” back in 1981. As of December 31, 2025, dedicated 24/7 music channels such as MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live went dark across multiple territories, including the U.K., Europe, Australia, Brazil, and more.
Algorithms killed the Video Star
Look at the raw talent, groundbreaking genres, & iconic bands that built MTV’s legend.
Now compare it to today’s algorithm driven, short form world & it’s clear why the music channels faded.
We lived an era no one else will ever quite get. pic.twitter.com/X4JzC3Eo6d
— Dazzling ~ 𝗫 ▸ (@dazzlingxrpl) January 1, 2026
This move was driven by shifting audience habits—viewers now gravitate toward on-demand platforms like YouTube, TikTok, Spotify, and others—alongside strategic cost-cutting measures implemented after Paramount’s merger with Skydance.
