The fast‑food rivalry between McDonald’s and Burger King heated up this week after McDonald’s CEO Chris Kempczinski went viral for taking an unusually tiny, hesitant bite of the chain’s new Big Arch Burger — a moment that sparked widespread online mockery.
@burgerkingThought we’d replay this.♬ tranloptruon – trân🫡🇻🇳
Seizing the moment, Burger King President Tom Curtis responded with a playful jab of his own. In a new video posted to the company’s social channels, Curtis takes an exaggerated, full‑force bite of a Whopper — a stark contrast to Kempczinski’s much‑criticized nibble.
