McDonald’s has been hyping its newest menu heavyweight, the Big Arch Burger, but it wasn’t the ingredients that grabbed the spotlight this week — it was the CEO’s reaction to it. In a promotional video meant to help launch the burger, McDonald’s CEO Chris Kempczinski sampled the sandwich on camera… and instantly went viral for all the wrong reasons.
Are you convinced he even chewed and swallowed the bite he took? What a cringe video.
